Founding pricing

Free while we build. Then a founding rate, locked forever.

Q: When do I start paying?

Your first 3 months are free. After that, founding dealers pay $79/mo — locked below list, forever. No credit card to start.

Q: Is there a contract or lock-in?

No — it's month to month, cancel anytime, no penalty. We'd rather keep you because the product's worth it than trap you in a term.

Q: What if I join later?

Founding is $79/mo for early dealers. Join after the founding window and you lock in at $129/mo, and the full-launch list price is higher still. The earlier you join, the less you pay — forever.

Q: Is this a trial?

Not a 14-day trial — founding dealers get a full 3 months free, then the locked founding rate. No credit card to start.

Q: Will my price rise as you add features?

No. Your founding rate is locked below list forever; new modules never raise it. Only the list price for new dealers goes up.

The core platform is live and more modules are on the way. Join now as a founding dealer: 3 months free, then $79/mo — locked below list forever, even after full launch. The earlier you join, the less you pay.

Get early access See how the ladder works

Async signup · No sales call · No credit card to start.

The founding ladder

The earlier you join, the less you pay — forever. Founding dealers are grandfathered below every future list price; your rate never rises as modules ship.

Join now

Founding dealer

Start on the live platform free for 3 months, then lock in your founding rate — below list, forever.

3 mo free, then$79/mo

Locked forever — never rises as we ship.

After founding

Later joiners

Join after the founding window and still lock in your rate — just higher than founding dealers pay.

$129/mo

Locked in when you join — later than founding.

Full launch

List price

The list price as the platform completes. It rises over time — founding dealers always stay below it.

list$149+/mo

Rises as we ship · founding stays below, forever.

No contract · month-to-month · cancel anytime. These are the committed early-access numbers — founding dealers are grandfathered below every future list price.

What you get today

Everything on the left is live right now. The right is coming — and founding dealers get every new module at no rate jump.

Live now Included

Dealership website + SEO

Fast, mobile, search-ready site with your inventory built in.

Live

Inventory management

Manage the whole lot, synced everywhere it appears.

Live

Smart search

Shoppers find the right vehicle fast with filtered, intent-aware search.

Live

AI chat

Answers shopper questions and captures interest around the clock.

Live

Lead capture

Every inquiry lands in one place, ready to follow up.

Live

Coming as we ship Roadmap

CRM

Leads, follow-ups and pipeline in one place.

Soon

Deals & desking

Quote to close, paperwork included.

Soon

BHPH

Buy-here-pay-here loans and payment tracking.

Soon

Analytics

Inventory, lead and sales performance at a glance.

Soon

The founding-dealer deal

Limited spots

Founding rate

$79/mo — after 3 months free

Get the live platform free for your first 3 months, then lock in $79/mo — grandfathered below list for as long as you stay, even after full launch. The earlier you join, the less you pay, forever.

Limited founding spots

3 months free, then $79/mo locked

Your founding rate never rises as we ship.

No contract, cancel anytime

Month to month. No lock-in, no penalty.

Your feedback shapes the roadmap

Founding dealers decide what ships next.

New modules at no rate jump for you

You stay below list as the platform grows.

Claim a founding spot

“

We don't charge full price for a half-built platform. You start free while we build, then lock in a founding rate that stays below list — forever. New modules never raise your price; only the list price for new dealers goes up. No bait-and-switch, no surprise invoice.

— How we think about pricing at CarDealerTool

Billing questions

When do I start paying?

Your first 3 months are free. After that, founding dealers pay $79/mo — locked below list, forever. No credit card to start.

Is there a contract or lock-in?

No — it's month to month, cancel anytime, no penalty. We'd rather keep you because the product's worth it than trap you in a term.

What if I join later?

Founding is $79/mo for early dealers. Join after the founding window and you lock in at $129/mo, and the full-launch list price is higher still. The earlier you join, the less you pay — forever.

Is this a trial?

Not a 14-day trial — founding dealers get a full 3 months free, then the locked founding rate. No credit card to start.

Will my price rise as you add features?

No. Your founding rate is locked below list forever; new modules never raise it. Only the list price for new dealers goes up.

Lock in founding pricing. Get early access.

Start free for 3 months, then $79/mo locked below list — as we ship the rest. The earlier you join, the less you pay, forever. Limited founding spots.

Get early access See what's live

Founding-dealer access · Async signup · No sales call.

Build log

Building in the open

Get product updates & early-access news as we ship.