The DealerCenter alternative

You don't have to replace your DMS to start. Move your website first.

Keep DealerCenter running exactly as it is. Put your website on CarDealerTool and the two work together — your inventory keeps arriving from DealerCenter, and the leads your site captures land back in it. Nothing to migrate, nobody to retrain.

No contracts · Keep your website URLs · Switch in ~1–2 weeks
Your DealerCenter stack, à la carte
CRM Plus$99/mo
Dealer Desktop (DMS)$99/mo
BHPH module$50/mo
Premium Plus Website$99/mo
SEO & website chatbilled extra
One platform, everything on
C CarDealerTool
Every module included from day one
Website + SEOCRMDMSBHPH InventoryDealsAnalyticsAI Chat
One price all-in Replaces $347+/mo

Everything DealerCenter charges four separate line items for — under a single login.

The first step

You don't have to give anything up to start

Replacing a DMS means retraining your staff, migrating your deals and putting your payroll on the line. Moving a website is something you do on a Tuesday. Here is what runs today.

Your inventory still comes from DealerCenter

You keep listing cars where you list them now. DealerCenter sends the inventory file, and your CarDealerTool site picks it up and stays current on its own. No double entry, no second place to update a price.

Your leads go back where you already watch

A shopper who fills in a form on your site arrives as a lead in DealerCenter, in the same inbox your team checks every morning. Nothing new to monitor, and nobody has to learn a second CRM to answer a customer.

Nothing to migrate, nobody to retrain

Your deals, your customer records and your day-to-day stay exactly where they are. The website is the only thing that moves — and your URLs move with it, so the pages that rank keep ranking.

The math

$347/mo of DealerCenter software, replaced

Here's what you're paying DealerCenter for piece by piece — and what CarDealerTool includes in one plan.

DealerCenter — à la carte

Priced per module

Add-ons stack up as your dealership grows.
CRM Plus$99/mo
Dealer Desktop (DMS)$99/mo
BHPH / in-house financing$50/mo
Premium Plus Website$99/mo
SEO optimizationExtra
Website chatExtra
Core stack$347/mo + extras
CarDealerTool — included

Everything, one plan

No à-la-carte add-ons. No surprise line items.
Website & SEOIncluded
CRM & lead managementIncluded
DMS & deal deskingIncluded
BHPH / in-house financingIncluded
Inventory & analyticsIncluded
AI website chatIncluded
One subscriptionAll-in· no add-ons

SEO and website chat are included free — the two things DealerCenter bills on top.

Figures reflect commonly listed DealerCenter add-on pricing (CRM Plus, Dealer Desktop, BHPH, Premium Plus Website), 2026. Your quote may vary. DealerCenter is a trademark of its respective owner; used here for comparison only.

Everything included

Every module you'd buy separately, built in

One login replaces your whole DealerCenter software stack — plus the SEO and chat they charge extra for.

summitautosales.com
1
2
3
Website & SEO

Your site, ranking on Google

A fast, self-updating dealer website with SEO and schema markup built in — no separate web service, no upsell.

New
Hot
Won
CRM & Leads

Every lead in one pipeline

Capture, assign, and follow up on every prospect. Automated tasks so a hot lead never slips through the cracks.

Sale price$28,750
60 mo · 8.9%$4,000 down
Monthly$512
Deals & Desking

Structure and close in minutes

Cash, finance, BHPH, and wholesale deals with a built-in calculator and instant, compliant document generation.

Payment 14Paid
Payment 15Paid
Payment 16Due Fri
BHPH

Run your own paper

Payment schedules, account tracking, automated late notices, and collections — the full in-house financing module.

Inventory

Your whole lot, live

VIN decoding, cost tracking, unlimited photos, window stickers, and one-click syndication to your site.

Analytics

Know your real numbers

Gross per unit, days on lot, lead sources, and sales trends — reporting that would be a paid add-on elsewhere.

AI assistant
Is the 2022 RAV4 still available?
Yes! It's $28,750. Want to schedule a test drive?
AI Website Chat

Answers leads while you sleep

An AI concierge on your site answers inventory and financing questions instantly and captures test-drive requests — included free.

One login

Eight modules. No add-ons. No à la carte.

The exact stack a growing independent dealer runs on DealerCenter — website, CRM, DMS, BHPH, inventory, deals, analytics, and AI chat — bundled into a single subscription.

Honest about the edges

What stays with you — and your existing providers

CarDealerTool runs your dealership software. It doesn't resell the regulated services you already hold. We integrate with the providers you trust — you keep the relationships and the compliance.

Credit bureaus
Experian, TransUnion & Equifax pulls run on your own credentials.
AutoCheck / vehicle history
We surface reports in the deal; your subscription stays yours.
Book values
KBB, Black Book & NADA feeds plug into pricing — licensed to you.
Licensed contracts
State & lender forms stay under your license; we auto-fill them.
Switching is easy

We move your website in ~1–2 weeks

Keep your inventory and your URLs. No lost rankings, no downtime, no starting your online presence over.

1

Kickoff call

We map your current DealerCenter setup, domains, and the pages that rank so nothing gets left behind.

Day 1
2

Import & rebuild

Your inventory, photos, and customer records come over. We rebuild your site on your existing URLs.

Days 2–7
3

Review & SEO check

You approve the new site. We verify redirects and schema so your Google rankings carry over intact.

Days 7–10
4

Go live

We flip the switch and cancel your à-la-carte add-ons. One login, one bill, from that day forward.

Week 2
Keep your URLs & rankings Inventory migrated for you No contract to sign Hands-on onboarding

See your DealerCenter stack, replaced

Get early access. We'll show you exactly which line items CarDealerTool absorbs — and what you'd save every month.

No contract · Keep your URLs · Switch in ~1–2 weeks

Build log

Building in the open

Get product updates & early-access news as we ship.

No spam. Unsubscribe anytime.